About a month and a half ago – I created a post on Reddit r/ecommerce with this same title. With this title, I’m not saying that e-commerce is a waste of time. With this title, I’m not saying that e-commerce isn’t the future of commerce. With this title, I’m saying that if you’re going to start an e-commerce operation or run an e-commerce site, do it right. Don’t waste your time.
The motivation behind my original Reddit post, and also this post, is two-part. The first part is simply me being able to share my experiences of managing the e-commerce operations for an electric motor distributor for the past seven years. The second part is my reaction to what seems to be a “set it and forget it” mentality many e-commerce newcomers have.